We have been exploring why businesses tend to stay silent in the face of humanitarian crises which threaten to destabilise the very foundations of what makes business sustainable and prosperous. Our aim is to make it easier for more businesses to respond better, more powerfully and more often.
We are facing multiple crises, and yet most companies are hesitant to speak out. Some do not know what to say. Some fear backlash. Some weigh the cost of speaking against the cost of staying quiet, and are concluding that quiet is safer.
Our research project is mapping those hesitations. We are interviewing leaders, reviewing past corporate responses, and identifying some of the things that actually move a company from silence to a robust public position.
The output will be a practical blueprint: a clear, plain-language guide that any company can use to think through its response to a future crisis, before it happens. Not a script. A scaffolding.
We are looking for interviewees, reviewers and researchers, and for social media and website skills.
If this is you, we would love to hear from you.